In the search engine optimization this menace of some illicit ways to gain better ranking and divulge more traffic to their website has been in practice since the inception of this concept though that has been very efficiently rebutted by the concerned but still the fashion of practicing disallowed means is in exercise and some those ways reported were not known to some and were unaware of the fact that they are using some thing that is not allowed and thus don’t get the desired results but there are certain people who very much knowingly do all these activities and practice some of the technique that are often disguised as Black Hat techniques. That includes doorway, cloaked pages, hidden text and keyword stuffing. In keyword stuffing certain keywords that are no way related to the theme of the website but still are utilized for weaning more traffic and are utilized unnecessarily in the Meta Tag or the content.

The hidden text is used where the keywords are stuffed but in order to hide it, the keywords font color is set the same as that of the background and thus that is hid from the visitor but the robots can easily parse this text. Doorway is some thing that is used to redirect the user to another link without even letting the user to know that they have been redirected to certain website. In cloaking the content that is shown to the user is different from what the robot gets to see of the search engine spider and thus in this way the spider is deceived and it even shows the page where otherwise it wouldn’t be displayed. To avoid getting penalized for practicing some of the prohibited ways to improve ranking and making use of the legit techniques effectively it is highly recommended to render services from a professional consultancy firm such as; search engine optimisation Edinburgh