We often listen to bragging self proclaimed wizards talking about what you should be doing and how it should be done but how often do they tell us what not to do as it is something of equal importance; as it is often witnessed in many cases where despite the fact that we follow the book step by step but don’t get the desired results and can’t even figure out why; this is where comes the importance of things that we shouldn’t be doing.

As it is a standard operation procedure that even if we are doing a normal routine work for that we analyze that how are we going to benefit from that task more and where are the areas to target; for search engine optimization exactly the same pattern should be followed as the focal point of the search engine working and the ranking of the pages is done by the crawlers or search engine spiders which extracts all the information that is present at the website and the more convince we provide to that mechanism to perform the better the results are going to be and for that we need to avoid certain things which include the excessive use of JavaScript as the search engine do not recognize JavaScript; though they constantly improve their technology but JavaScript for the navigation system of the website is not favorable as search engines will then not be able to follow the links to the internal pages of your website. Same is with images and Flash; also the Title and Description should be meaningful as this helps in determining the theme of website and it is easily categorized. But one can not give up the use of JavaScript, Flash and induction of images then what to do? A professional help should be acquired for designing the website, who will then balance the use of these coding platforms; website design Edinburgh provides such services to design websites friendly to SEO.