Those who are thinking that this is about something nasty; so to their disappointment let me inform them that they are totally wrong because these are the smart ways which people don’t usually think of or how by using a little brain the usual traditional convention for search engine optimization can be enhanced and can be made more beneficial. The link farming is something that is prohibited but it is very effective though; as the more links are inbound that shows that how worthy your site is and for that reason some people do the link exchange which is by the way not recognized as a legit act therefore why not change the style a bit and utilize the good parts of it, which is rather than exchanging links why not exchange certain content or some other information and in this traffic would be coming to your website and your peers, and for that matter if you don’t have such trust worthy companion than why not get multiple domains and exchange content over those in this way it’s a complete win-win situation, if the traffic is either going this way or that way its you who is getting all the benefits of it. Other one way is the Video distribution this has literally done wonders for many; and it’s very easy but that doesn’t mean that any one can pull that off, for this one needs professional help there are many who provide such services but for better results and nominal charges search engine optimisation Edinburgh is one such platform; in video distribution all you have to do is to give one of the advertisement or any such testimonial and it will be uploaded all over the streaming media and you will be present all over the web guaranteed.